名人代言新规定The New Rules on Celebrities as Products’ Spokesperso

时间:2016-12-29 11:19来源:未知 作者:admin 点击:

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  It is often to be seen that the manufacturers like to spend a lot of money to make the hot stars to be the products’ spokespersons. People are easy to be attracted by the stars and are willing to buy the products. But recently, the government has announced some new rules on regulating the spokespersons.On the one hand, the children who are below ten years old can’t be the spokespersons. Such children are too small, they don’t have the ability to recognize the world, so they can’t figure out whether the products are good or bad. The customers will be cheated by the fake ads.On the other hand, the spokespersons must advocate the products according to the fact. In order to catch the customers’ attention, some manufacturers ask the celebrities to speak for the products that are not suitable for them. Like the tampon, the male stars should not become the spokespersons, because they don’t use it.These new rules are good to correct the improper ads, what’s more, the customers will not be misled by the exaggerated facts.

  参考译文:

  人们经常能看到生产商喜欢花很多钱来让当红明星成为产品的代言人。他们很容易被明星吸引,愿意买产品。但是最近,政府宣布了一些新政策,来管理代言人。一方面,小于十岁的孩子不能成为代言人。这样的孩子还很小,他们没有能力认识世界,因此他们无法辨识产品的好坏。顾客也会被虚假欺骗。另一方面,代言人必须根据事实来产品。为了吸引观众的注意,一些生产商邀请名人来代言一些不适合他们的产品。比如卫生巾,男明星不应该成为代言人,因为他们不用。这些新规则有利于修正那些不实的,而且,顾客也不会受到夸张的误导。